NewVista PULSE
NewVista PULSE was launched in February 2009 after extensive trials of the technology platform and thorough comparison with data collected via online and cati methodologies.
What is it?
PULSE is a mobile based sms/wap survey methodology ideally suited to snap opinion on hot topics. It should be limited to 10 simple questions, allowing both single and multi-coded responses. Routing should be kept to a minimum.
Benefits of PULSE
- Customisable sample sizes available from 100 to 1000+ to suit your needs
- Nationally Representative if required
- Results on news events breaking early morning can be delivered by early afternoon
- Simply designed questions produce newsworthy results
- Customer supplied lists can also be used
How does it work?
An engaged and motivated panel of mobile phone users has been recruited and educated to respond immediately to a series of sms text or wap sent questions.